China Marketing Consultancy Service

Decode the Most Challenging, Potential Market

The Chinese consumer market is the most fiercely competitive and also the most innovation-driven market globally. For overseas brands aiming to enter or deepen their presence in China, understanding its complex consumer behavior, rapidly evolving media landscape, and intense competitive environment is key to success.

Through professional research models and technologies, we help you comprehensively grasp the pulse of the Chinese market.

We specialize in providing overseas brands and their agencies with one-stop, data-driven marketing consulting services for the Chinese market, covering the entire cycle from market insight to performance evaluation.

1.In-depth Consumer & Market Insights

Consumer Research in Mainland China：

Basic Profile and Interest Behavior: Covers consumers across Tier 1-5 cities nationwide and specific interest circles (e.g., small-town youth, mobile game enthusiasts, new product purchasers), accurately mapping the target audience profile.
Values and Consumption Decisions: Deeply explores the lifestyles, values, and perceptions of Chinese consumers towards specific brands/industries, revealing the core factors driving purchase decisions.
Technical Assurance: Leverages mainstream media tags and creative content for recruitment to ensure access to genuine target consumers; employs 18 fidelity technologies, including real-time monitoring of response behavior patterns, to guarantee data authenticity.

Brand and Competitors Analysis：

Industry and Category Dynamic Scan: Identifies market trends and uncovers blue ocean opportunities
Brand Perception and Public Sentiment Monitoring: Evaluates the gap between brand propositions and actual market perception, and monitors brand sentiment health.
Competitor Marketing Behavior Deconstruction: Analyzes competitors’ market strategies, marketing campaigns, and consumer feedback, helping you know yourself and your rivals.

2.Panoramic Marketing Strategy

Customized China Marketing Strategy：

Digital Media Planning: Based on our proprietary China Media Performance Forecasting Model and tailored to your brand and products, we formulate high-ROI cross-channel media placement strategies. This includes recommendations for media channels, geographic regions, target audiences, creative content, ad formats, and corresponding CPM and CTR projections, aiming to achieve both brand-building and performance marketing objectives.
Branded Content Marketing: We offer one-stop IP sponsorship and content co-creation services. Leveraging the CN Media Bank database and our celebrity/KOL commercial value tracking system, we precisely identify and select TV series, variety shows, brand ambassadors, and KOL resources that align perfectly with your brand’s DNA. Our approach is driven by data-informed strategy and deep content collaboration.
Brand Channel Marketing Operations: We specialize in helping enterprises build and operate their own brand-owned channels. This includes developing brand mini-programs, managing Xiaohongshu (Little Red Book) accounts, or operating e-commerce stores. The goal is to facilitate user accumulation and refined engagement, enhance user loyalty and repurchase rates, and drive long-term business growth.

Dynamic Marketing Pyramid Theory：

Our exclusive five-tier Dynamic Marketing Pyramid Theory deconstructs marketing success into five key hierarchical levels, from foundational to pinnacle. It provides a systematic framework to guide brands in building sustainable competitive advantages in the China market, ensuring that every marketing action supports the achievement of overall business objectives.

3. Dedicated Brand Marketing Monitor

Brand Health Tracking：

Dynamically evaluates brand equity by monitoring changes in core indicators such as brand power, consideration, and loyalty.

Brand Lift Study：

Quantitatively assesses the actual impact of marketing campaigns on brand awareness, favorability, and purchase intent, thereby optimizing media placement strategies.