China Media Buy Service
Reach 1.4 Billion Consumers, Drive Growth for Brands
For international brands looking to enter or deepen their presence in the Chinese market, the complex media landscape, unique consumer behaviors, and rapidly evolving digital marketing technologies pose significant challenges.
Wechat, Douyin, QQ, Toutiao, Xiaohongshu, Baidu,Weibo,Bilibili,Tencent Video, Mango TV, iQiyi, Youku, Zhihu
Leveraging deep insights into the Chinese market and leading technological platforms, we can provide you with a full-funnel programmatic advertising solution—from strategy and execution to analysis and optimization—ensuring your brand message reaches your target audience with precision and efficiency.
1.Media Planning
Audience Strategy：
- Precision Marketing: Based on our proprietary Chinese consumer model, we precisely target your core audience segments.
- Retargeting Marketing: We re-engage users who have already interacted with your brand to boost conversion rates.
- Audience Expansion: Leveraging seed user profiles, we identify high-potential lookalike audiences to amplify brand influence.
Media Strategy：
- We conduct in-depth analysis of the characteristics and user overlap of mainstream Chinese media platforms such as WeChat, Weibo, Douyin, Xiaohongshu, and Bilibili to plan the optimal media mix for you.
Placement Strategy：
- Based on your marketing objectives (e.g., brand awareness, performance conversion, engagement), we recommend the most suitable ad placements (e.g., splash screen, news feed, search) and ad formats (e.g., image & text, video, live streaming).
Performance Estimation：
- Utilizing our internal Chinese media performance prediction model, we provide cost and effectiveness estimates based on historical data before campaign launch, helping you set realistic KPIs and budgets.
2.Media Buy
Account Opening and Fund Management：
- Assist or act as an agent to open official advertising accounts according to the policies of various media platforms.
- Provide secure, compliant top-up services and financial management.
Intelligent Placement and Optimization：
- A professional team handles ad scheduling, creative material uploads, and daily monitoring.
- Based on real-time data, conduct performance optimization (e.g., bid adjustments, audience package updates, creative A/B testing).
Customized Technical Solutions：
- Custom Dynamic Product Advertising (DPA) Solutions: Tailor-made DPA ads for e-commerce clients to achieve “thousand-person, thousand-face” product recommendations.
- Custom Cross-Channel Attribution Solutions: Clearly track the user’s complete journey from exposure to conversion, scientifically measuring the contribution value of each channel.
3. Reports and Insights
Regular Advertising Performance Reports：
- Provide daily/weekly/monthly multi-dimensional customized reports that clearly display core metrics such as impressions, clicks, conversions, and costs.
Advertising Effectiveness Analysis and Optimization Recommendations：
- We go beyond simply listing data. Our analysts will delve into the reasons behind the data, providing specific optimization and adjustment recommendations to continuously improve ROI.