Why Us
Why You Need Us
For global brands, the Chinese market represents both a blue ocean of opportunities and a challenging uncharted territory. Its complexity far exceeds imagination:
Unique Political and Regulatory Environment
Distinct Culture and Consumption Habits
Highly Fragmented and Closed Media Ecosystem
Rapid Technological Iteration and Intensified Competition
In the face of such complexity, what you need is not just an execution vendor but a local expert who deeply understands market rules and can safeguard your interests with strategic thinking and technical capabilities.
EastAware: Powering Brand Growth in China
We are deep experts in China’s digital marketing field and technology-driven solution providers:
Leveraging our exclusive marketing philosophy, technology, and data,
— Our Mission —
We provide global brands with China marketing consultancy and implementation services,
Driving sustained success in China marketing.
Empowering Brand Growth in China.
— Our Vision —
Our team consists of senior experts with years of deep experience in China’s digital marketing landscape, covering the entire process from strategy, creativity, technology, to execution:
- Strategy Planning Team: With experience serving top brands across multiple industries, we can quickly grasp your business objectives and translate them into precise strategies tailored to the Chinese market environment.
- Ad Tech Team: Experts with years of experience in programmatic advertising and AI, proficient in RTB, LLM, data integration, advertising measurement, and anti-fraud technology.
- Media Buying and Optimization Team: Familiar with the advertising rules and optimization techniques of major media platforms (WeChat, Douyin, Weibo, Xiaohongshu, etc.), we ensure every budget dollar delivers maximum returns.
Our Tech
We leverage a robust self-developed technological infrastructure to ensure the scientific nature of marketing decisions and the efficiency of execution.
- Chinese Consumer LLM Model: Deeply understands the complex and ever-changing behaviors, interests, values, and social graphs of Chinese consumers, enabling ultra-precise audience targeting and insights.
- Chinese Media Performance Prediction Model: Scientifically predicts the cost and effectiveness of various media channels before campaign launch, helping you formulate high-ROI media plans for clients and providing a solid basis for budget planning.
- Customized Dynamic Product Ads (DPA) Solution: Enables e-commerce clients to achieve “thousands of faces, thousands of ads” product recommendations, significantly increasing click-through rates and conversion efficiency.
- Customized Cross-Channel Attribution Solution: Clearly tracks the complete user journey from brand exposure to final conversion, scientifically measures the contribution value of each marketing touchpoint, and optimizes ROI across the entire funnel.
Our Data
Our industry-specific Dashboard permissions, enabling you and your clients to grasp the overall market landscape and competitive dynamics at a glance.
- China Media Bank: A comprehensive database of China’s mainstream media resources, real-time traffic costs, and audience profiles, assisting you in efficient media planning.
- Travel Dashboard: Real-time tracking of consumer search intent in the travel industry, destination popularity trends, and competitor marketing activities.
- Luxury Dashboard: Analysis of luxury consumer circles, monitoring of brand reputation and public sentiment, and insights into high-end marketing trends.
- Hospitality Dashboard: Regional demand analysis for the hotel and catering industry, profiling of guest source structures, and real-time monitoring of promotional effectiveness.
Choose Us, Choose Growth
All our efforts ultimately aim toward one goal: delivering measurable business growth for your brand’s customers.
- Visualized Results: We provide transparent, customized weekly/monthly reports that clearly showcase key metrics such as exposure, clicks, conversions, and brand enhancement.
- Optimizable Strategies: Beyond simply listing data, our analysts offer in-depth attribution analysis and specific optimization recommendations to continuously improve the ROI of marketing campaigns.
- Accumulatable Assets: Through Brand Health Tracking and Brand Lift Studies, we help brands not only achieve short-term sales but also build long-term brand equity.
- Customized Cross-Channel Attribution Solution: Clearly tracks the complete user journey from brand exposure to final conversion, scientifically measures the contribution value of each marketing touchpoint, and optimizes ROI across the entire funnel.